Test your bet before the market does
For product leaders making high-stakes roadmap bets, Sunlight helps you spot breakpoints and second-order effects before you commit.
Trusted by leaders at
Execution got easier.
Decisions got harder.
AI made building fast and cheap. That makes wrong bets more expensive, not less — there's no time to recover. Sunlight closes the gap between deciding and knowing.
From company model to tested bet.
Company Model
Sunlight builds a living model of your business — how you make money, where you compete, and which forces shape your strategy.
Continuous Scanning
Specialized agents continuously track competitors, customer sentiment, hiring, launches, pricing, and market shifts — then map those signals to your company model.
Bet Simulation
Test a strategic bet before you commit. Sunlight simulates how customers, competitors, and the market may respond — so you can spot breakpoints early.
Built for decision makers
Founders
You can't watch your market 24/7 and build a good product at the same time. Sunlight watches for you, simulates the consequences of your next bet, and tells you what's actually worth building.
Product Leads
Know what's shifting before it hits your roadmap. Run simulations on competing priorities — see the likely outcomes before you commit a single sprint.
What early users are saying
Sunlight helped us turn an ambiguous B2B question into a clear direction grounded in evidence. Unlike most AI tools, the insights were transparent and backed by real data, which made them trustworthy. That clarity gave us the confidence to lock in our new B2B positioning.
Holger Seim
Co-Founder & CEO at Blinkist
The links to sources and the depth of the analysis really helped build trust that this wasn't just generic AI output. We used the output directly in our strategy discussions, which made it much easier to align and move faster.
Dmitri Uvarovski
Co-Founder at Homeday & Consultant
Sunlight helped us better understand uncharted territory by doing deep & accurate research on topics and themes that can drive our product experience forward, bringing de-risked innovation opportunities.
Tiago Cabaço
VP, Design @ Delivery Hero